UK Box Office: April 8-10 2016 - THE HUNTSMAN Wins the War, MIDNIGHT SPECIAL Opens with Nothing Special

9:34 AM

 This week, The Huntsman: Winter's War dethroned Batman v Superman: Dawn of Justice - it is important to note it's weekend number is a Monday-Sunday number due to previews. Midnight Special opened at number 6 with a debut that was much weaker than expected. Hardcore Henry was also able to crack the top 10 - however, it didn't really hit the box office hard, it had quite a weak debut.

Here are the top 10 films this week!
1. The Huntsman: Winter's War - $4.29 million - Week 1 - NEW - Total: $4.29 million
2. Zootropolis - $3.34 million - Week 3 - Down 14.1% - Total: $26.29 million
3. Batman v Superman: Dawn of Justice - $3.23 million - Week 3 - Down 51.4% - Total: $47.07 million
4. Eddie the Eagle  - $1.79 million - Week 2 - Down 55.7%  - Total: $8.06 million
5. Kung Fu Panda 3 - $887,324 - Week 5 - Down 18.2% - Total: $18.14 million
6. Midnight Special - $702,429 - Week 1 - NEW - Total: $0.70 million
7. My Big Fat Greek Wedding 2 - $493,822 - Week 3 - Down 43.6% - Total: $4.68 million
8. 10 Cloverfield Lane - $353,306 - Week 4 - Down 48.4% - Total: $7.11 million
9. London Has Fallen - $291,912 - Week 6 - Down 33.2% - Total: $14.99 million
10. Hardcore Henry - $285,187 - Week 1 - NEW - Total: $0.29 million

The Winner
This week, The Huntsman: Winter's War became the film to dethrone Batman v Superman, opening at number 1. The film did have an advantage as its weekend number includes Monday-Sunday but nevertheless, it got that top spot that the first film never got. Winter's War opened during the second week of half term which would have probably helped as tweens would be off school and this would likely be a film that would appeal to them. Winter's War has received much weaker reviews than the first film (currently in the late teens on Rotten Tomatoes) which suggests its future doesn't look too bright. The film will likely see a steep drop next weekend. In comparison to Snow White & The Huntsman, Winter's War opened with almost $1 million less. The first film saw generally strong holds throughout its run and went on to make $25 million in the UK - I think $10-15 million is where Winter's War will close. 

The New Entries (Top 10)
The second highest new entry this week was Midnight Special. The indie-sci-fi has had quite a strong buzz surrounding it since its run in the film festival circuit - it has received pretty strong reviews and was apart of Odeon Screen Unseen which should have created some extra buzz. However, the film wasn't even able to crack the top 5 - it opened at number 6 with $700,000. This lacklustre debut isn't even due to its release - it was released in 400 locations and had the 5th highest per location average. This could explain why indie films like this are often not released nationwide as they don't bring in audiences despite their big buzz and acclaim. Midnight Special is the type of film that should hold well so it should be able to crack $2 million by the end of its run and may be able to reach $3 million. 

The only other new entry within the top 10 was the first-person shooter wild card Hardcore Henry. The marketing for this film did attempt to make it have quite a mainstream appeal but the fact it was rated 18 so the audience was limited and it just seemed a little too out there meant that this film wasn't able to produce stellar numbers. The film was released across 314 locations and made $285,000 - just a $908 per location average. This is not very strong at all. Wild card films like this usually at least have the critics behind them but Hardcore Henry has received very mixed reviews. The future for this film is pretty non-existent as it will likely see a very steep drop out of the top 10 next week. Game Over. 

The Biggest Drop
Despite a strong debut last week, Eddie the Eagle saw the biggest drop within the top 10. Now, this is likely down to the film having a Monday-Sunday release so expect to see Winter's War in this category next week. Eddie the Eagle has received very strong reviews so it will probably hold well from this point onwards. The film dropped 55.7% this week which isn't really that bad - 60%+ would be very alarming. The film has so far made $8.06 million in the UK and should be able to easily crack $10 million. It is the only film out right now that clearly appeals to both older audiences and families and it is British - it has everything going for it that should help it see a much brighter future from this point onwards. 

The Best Holdover
Moving up a spot to number 2 this week is Zootropolis, the Disney flick took in $3.34 million, dropping just 14% - remarkable! The film has had incredible reviews so that explains why it is seeing such strong holds. The film has now made $26.29 million in the UK and has already surpassed The Good Dinosaur and is on track to surpass Big Hero 6 and Tangled. Only time will tell whether it has the special charm of Inside Out and Frozen. Zootropolis should be able to hit $35-40 million by the end of its UK run. 

Source: BoxOfficeMojo

Look out for THE JUNGLE BOOK Next Weekend!

See You Soon!

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1 comments

  1. It's a shame that Batman vs Superman and The Huntsman got such bad reviews though, it just shows as long as you have some of the biggest actors in the business staring it doesn't matter if that film is absolute pants.

    Meme xx

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