UK Box Office: March 18-20 2016 - KUNG FU PANDA 3 Stays On Top, 10 CLOVERFIELD LANE Just Behind

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This week, Kung Fu Panda 3 remained on top despite a steep second week drop and 10 Cloverfield Lane was just behind with a stronger per/theatre average. The Boy managed to crack the top 5 and High-Rise and Kapoor & Sons - Since 1921 were both able to crack the top 10 with very strong openings, despite relatively limited releases.

Here are the top 10 movies this week!
1. Kung Fu Panda 3 - $2.52 million - Week 2 - Down 63.3% - Total: $10.26 million
2. 10 Cloverfield Lane - $2.32 million - Week 1 - NEW - Total: $2.32 million
3. London Has Fallen - $1.53 million - Week 3 - Down 40.9% - Total: $12.07 million
4. The Divergent Series: Allegiant  - $1.12 million - Week 2 - Down 57.8%  - Total: $4.62 million
5. The Boy - $1.05 million - Week 1 - NEW - Total: $1.05 million
6. High-Rise - $786,057 - Week 1 - NEW - Total: $0.79 million
7. Deadpool - $577,673 - Week 6 - Down 45.9% - Total: $53.23 million
8. Hail, Caesar! - $480,054 - Week 3 - Down 53.5% - Total: $5.97 million
9. Grimsby - $301,374 - Week 4 - Down 55.9% - Total: $7.06 million
10. Kapoor & Sons - Since 1921 - $271,889 - Week 1 - NEW - Total: $0.27 million


The Winner, The Biggest Drop
Kung Fu Panda 3 took home two titles this weekend - one of them it should be proud of, the other not so much. The film managed to stay at number 1 for a second weekend which is excellent but the film also saw a huge 63.3% second week drop. This steep drop will be down to the film having a weekend of previews prior to its release. Kung Fu Panda 3 has so far grossed $10.26 million in the UK and should be able to hit around $20 million by the end of its UK run as half term has just begun - 3 weekends and 2 weeks of kids and families wanting things to do. Kung Fu Panda 3 will likely take a hit next weekend as Zootropolis enters the game and will take up some of its screens. This drop is on par however with the second week drop that Kung Fu Panda 2 saw in 2011. That film opened with $4 million higher and went on to gross $26.9 million in the UK - Kung Fu Panda 3 will likely hit $20-22 million. 

The New Entries (Top 10)
The highest new entry this weekend was 10 Cloverfield Lane. The film actually had a better per location average than Kung Fu Panda 3 so technically, if it was released in more locations, it would have took the top spot - 10 Cloverfield Lane is the real winner this weekend. The film grossed $2.32 million in its open weekend which is pretty strong considering nobody knew about this 3 months ago. This opening however doesn't have a patch on the opening the original Cloverfield saw in 2008 ($6.8 million). 10 Cloverfield Lane has received very strong reviews though so that may help it. The problem is, Batman v Superman opens next weekend so its screens (especially IMAX ones) will be taken. 10 Cloverfield Lane should be able to hit $6.5 million and may even go higher than $8 million if it holds well. 

Opening at number 5 was The Boy - the film saw the highest debut for a horror film so far this year - beating The Forest, The Other Side of the Door and The Witch. The Boy opened with $1.05 million with a pretty solid per location average. The Boy has received negative reviews but they aren't as negative as your usual horror film. This could explain why the film saw a slightly higher debut - it was also the first horror film to have a clear scare factor - dolls are always a safe bet with audiences. The film will likely not see a great hold next weekend as it is a horror film so if The Boy can crack $3 million then it will have done solid business. 

Just missing out on the top 5 was High-Rise which was another winner this weekend. The film had the strongest per location average in the top 10 which suggests if it was released nationwide, it would have opened much higher - possibly even at number 1. The film opened at number 6 with $785,000. The film has received generally strong reviews. High-Rise may see a slight expansion next weekend but I suspect it will still see at least a 40% drop. The film should be able to crack $2 million by the end of its UK run. 

The final new entry, opening at number 10, was Kapoor & Sons - Since 1921. The film only opened in 63 locations and managed to make $270,000 - $4,300 per location. This is a really remarkable debut for such a small film. This is yet another Indian film to see a strong UK debut. Kapoor and Sons may see an expansion next weekend due to its impressive debut - like High Rise though, I have a feeling this will be slightly front loaded and won't be in the top 10 next weekend. 

The Best Holdover
The film that saw the strongest hold this weekend was London Has Fallen. The film dropped 40.9% which isn't the strongest of holds but is still pretty strong - especially for a film that has received abysmal reviews. London Has Fallen stayed at number 3 this weekend, taking in $1.53 million which brought its 3 week UK total to $12.07 million. This is already higher than what Olympus Has Fallen grossed in 2013 which proves that Lionsgate made the right decision in green lighting this film. London Has Fallen still has some life left in it which suggests it could make above $15 million by the end of its UK run. 

Outside the Top 10
Two films that had launches in over 150 cinemas were both unable to crack the top 10. Norm of the North was released in 244 locations and only managed to reach number 15 with just $125,000 - just a  $518 per location average. This weak debut matches how weak the reviews were for this film. Risen was another film that was released in 162 locations and only made $100,000 - $625 location average. This film did go under the radar though and didn't really have any buzz at all. Norm however should have opened stronger - its a family film, family films are generally sure bets. Sing Street opened very strongly however, in just 93 locations the film made $240,000 with a $2,588 per location average. 

Source: Box Office Mojo

Look out for BATMAN V SUPERMAN: DAWN OF JUSTICE & ZOOTROPOLIS Next Weekend!

See You Soon!

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