UK Box Office February 12-14: DEADPOOL Conquers, ZOOLANDER 2 Is So Last Season

5:01 AM

 Deadpool took the top spot this weekend with a stellar $19.64 million - the highest opening of 2016 so far. Alvin and the Chipmunks: The Road Chip also did well, opening in second, with a strong $6.15 million (including preview weekends). Zoolander 2 underperformed this weekend, taking 3rd place with just shy of $3 million.  

The only other film to debut in the top 10 was Pride and Prejudice and Zombies which matched its disappointing US debut with a mere $510,000 in the UK, taking 10th place. 

Here are the top 10 films this week:

1. Deadpool - $19.64 million - Week 1 - NEW - Total: $19.64 million
2. Alvin and the Chipmunks: The Road Chip - $6.15 million - Week 1 - NEW - Total: $6.15 million
3. Zoolander 2 - $2.99 million - Week 1 - NEW - Total: $2.99 million
4. Dad's Army - $1.87 million - Week 2 - Down 38% - Total: $6.97 million
5. Goosebumps - $1.53 million - Week 2 - Down 61% - Total: $5.98 million
6. The Revenant - $1.03 million - Week 5 - Down 42% - Total: $28.06 million

7. Dirty Grandpa - $809,124 - Week 3 - Down 41% - Total: $6.61 million
8. Spotlight - $645,500 - Week 3 - Down 48% - Total: $5.23 million
9. Star Wars: The Force Awakens - $633,293 - Week 9 - Down 42% - Total: $173.71 million
10. Pride and Prejudice and Zombies - $511,254 - Week 1 - NEW - Total: $511,254

The top 10 made approximately $35.8 million this weekend which is up 139.6% on last weekend and is up 5.37% on the same time frame last year which saw a huge opening from Fifty Shades of Grey which did in fact open higher than Deadpool. It was the other solid debuts and strong holds that helped this weekend beat the same one from last year. 


Opening at number 1 was Deadpool - the impressive and extremely well done marketing campaign for the film definitely paid off as the film is breaking records left right and centre across the pond in the US and is doing incredible business in the UK as well. The film took in $19.64 million - even though it is a superhero film, it was still able to bring in the audiences on Valentine's Day weekend. The film does have a good romance element which was played up in some of the marketing which may of helped it. The film has also received strong reviews and everyone is talking about it, making it an 'event' movie that if you haven't seen, you're missing out. It will be interesting to see how Deadpool performs from here on - Fifty Shades of Grey saw a huge opening which was accompanied by a huge second weekend drop this time last year - does Deadpool have that fate? Or will it perform like a typical superhero movie, seeing a 60% drop in its second weekend but holding well from then on? I think Deadpool will have had strong numbers throughout half term week so I think $55 million is a realistic closing point for this film. Deadpool has really set the bar high already for 2016s comic adaptions - can Batman V Superman perform as strongly next month?

Also doing pretty strong business this weekend was Alvin and the Chipmunks: The Road Chip. The 4th instalment in the series opened with $6.15 million putting it almost on par with the opening Big Hero 6 saw in January 2015. The Road Chips opening number does include preview showings which is important to note. However, it is also important to acknowledge that this $6.15 million is the highest opening for any movie in the series so far! With half term week, The Road Chip could become the most successful Alvin and the Chipmunks movie in the UK, even though it hasn't been that in most other territories. Being a big brand in half term is always a good move and The Road Chip has had basically no competition. Expect the Road Chip to hit at least $12-15 million, it could even go on to near $20 million by the end of its UK run.

The third debut this weekend was Zoolander 2 which took in $2.99 million. This number is lighter than expected. However, this is an improvement on the first film which was just shy of $1 million 15 years ago. Taking inflation into account though, there probably isn't that much difference in the opening of the two films. This is quite disappointing as Zoolander 2 was meant to be the counter programming for Deadpool but it got wiped out by the Chipmunks. This film will likely benefit from half term - especially from those who feel too old for the Chipmunks but can't get in to Deadpool due to its age restriction (15). Expect Zoolander 2 to close with around $6-9 million. 

Despite a handful of new entries, Dad's Army was able to slip to number 4 but only dropping 38% which is this weeks strongest hold. The film took in $1.87 million and has now made $6.97 million in the UK. Dad's Army has also likely been effective counter-programming as it is the only film out at the moment for its target audience. Dad's Army is still on track to hit $10 million by the end of its UK run.

Goosebumps, which was last weeks number 1, dropped a steep 61% in its second weekend. This is likely due to last weekends number including preview weekends - expect Alvin and Co to fall heavily next weekend as well. Goosebumps took in $1.53 million in the UK this weekend and has so far made $5.98 million. The film will benefit from half term but the chances of Goosebumps cracking $10 million seem a little less likely - it should definitely hit $8-9 million but whether it can crack $10 million? Only time will tell. 

6. The Revenant - Another light drop in its 5th weekend and big BAFTA wins, this film still has a lot of life left in it. Prediction: $30-32 million.

7. Dirty Grandpa - Dropping a much lighter 41% this weekend, Dirty Grandpa seems to have found its audience. Prediction: $8-10 million.

8. Spotlight - Weirdly taking a steeper (but still solid) drop this weekend, Spotlight seems to have lost its audience. Prediction: $5.8-7 million.

9. Star Wars: The Force Awakens - In its 9th week of release, The Force Awakens is still around and is still holding well. But will this be its last weekend? Prediction: $175 million.

10. Pride and Prejudice and Zombies - Even though it is a British film, it still wasn't able to find an audience and saw a lacklustre debut. Prediction: $0.8-1.5 million. 

Source: Rentrak

Look out for HOW TO BE SINGLE Next Weekend!

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