UK Box Office October 23-25: HOTEL TRANSYLVANIA 2 Continues to be the Number 1 Resort, Few join THE LAST WITCH HUNTER

7:58 AM

Hotel Transylvania 2 took a steep drop this weekend but continued to be the most visited hotel in box office kingdom. Paranormal Activity: The Ghost Dimension managed to spook up $2.3 million and took 3rd place. The Last Witch Hunter only managed to catch $1.9 million, landing in 5th place.

No other films opened within the top 10.

Here is the top 10:

1. Hotel Transylvania 2 - $3.49 million - Week 2 - Down 64% - Total: $14.43 million
2. The Martian - $2.66 million - Week 4 - Down 29% - Total: $31.30 million
3. Paranormal Activity: The Ghost Dimension - $2.26 million - Week 1 - NEW - Total: $2.26 million
4. Suffragette - $2.06 million - Week 2 - Down 55% - Total: $8.91 million
5. The Last Witch Hunter - $1.91 million - Week 1 - NEW - Total: $1.91 million
6. Pan - $1.87 million - Week 2 - Down 56% - Total: $7.05 million
7. Sicario - $843,511 - Week 3 - Down 38% - Total: $6.72 million
8. Crimson Peak - $767,934 - Week 2 - Down 49% - Total: $3.06 million
9. Legend - $439,294 - Week 7 - Down 37% - Total: $27.73 million
10. The Lobster - $371,362 - Week 2 - Up 5% - Total: $1.00 million

The top 10 made approximately $16.67 million million this weekend which is down 38.1% on last weekend but is up 2.4% on the same time frame last year which saw a solid debut from Fury.

Hotel Transylvania 2 remained the most popular location for audiences to visit this weekend - the film dropped to $3.49 million in its second weekend which is a steep slide of 64%. However, it is important to note that last weeks number was so huge due to previews and if we were to only include what the film actually made last week alone, the film drops in the mid teens%. Hotel Transylvania 2 has so far made $14.43 million in the UK which means it has already surpassed what the first film made. Half term is in progress this week in the UK which means Hotel Transylvania 2 may benefit a lot during the week. There is also no competition for the same audience until The Good Dinosaur in late November. Halloween is also next weekend so everything is pointing in the right direction for Hotel Transylvania 2. The film should definitely surpass $20 million - it could even head towards $30 million before the end of its UK run.

Climbing back up to second place this weekend was The Martian. The Matt Damon flick has had a really impressive UK run and in its 4th week of release, only dropped 29%. This is a fantastic hold. The film took in $2.66 million this weekend and has so far made $31.3 million in the UK. The film is less than a million away from passing Interstellar so will definitely of passed that film this time next week. I think The Martian will probably close with around $40 million - right in the middle of Gravity ($50 million) and Interstellar ($30 million).

The highest debut this weekend came from Paranormal Activity: The Ghost Dimension. The film opened with $2.26 million which is a reasonably strong debut for a horror film. The Ghost Dimension doesn't have much going in its favour for the long run - it holds a 15% approval from critics and 38% approval from audiences. This suggests The Ghost Dimension will see a steep drop next weekend. However, what is going in the films favour is that its target audience (teens) are on school holidays and it is Halloween - this suggests that the film could have a stronger hold. The Ghost Dimension only has competition from Crimson Peak which has performed quite poorly so at this point in time, The Ghost Dimension looks to be the 'chosen' horror movie this Halloween. This is actually the lowest debut for the Paranormal Activity franchise by about $300,000. The previous entry 'The Marked Ones' debuted with $2.6 million and dropped almost 70% in its second weekend - it will be interesting to see how this one fairs. The Ghost Dimension has a shot at hitting $5 million but is that optimistic?

As expected, Suffragette took a steep 55% drop in its second weekend due to previews. The film took in $2.06 million this weekend. So far the inspirational flick has taken in $8.91 million at the UK box office. Suffragette has strong reviews and strong word of mouth so from this point on, shouldn't see any drops steeper than this. However, in a couple of weeks, some more Oscar bait films open such as Brooklyn, Burnt and Steve Jobs - will Suffragette be able to compete with those films? Suffragette will definitely close north of $10 million - the question is, how far will it go?

Taking fifth place this weekend was The Last Witch Hunter. The film took in $1.91 million which is lower than similar big budget/low gross 2015 movies such as Jupiter Ascending and Tomorrowland. The Last Witch Hunter has quite a good release date and may be helped by Halloween. However, it also only has a 15% approval rating from critics and a 52% approval rating from audiences - expect Witch Hunter to drop at least 60% next weekend. The Last Witch Hunter may end up with $3.5-4 million by the end of its UK run. This number is around $300,000 lower than 2013s Riddick which also had Vin Diesel as the star - he obviously doesn't entice audiences outside of the Fast and Furious franchise.

6. Pan - A predictably steep drop - looks like the ship to Neverland is sinking. Prediction: $9-10 million.

7. Sicario - A strong hold for a strong film. Prediction: $8-10 million.

8. Crimson Peak - Avoiding a 60% drop, Crimson Peak actually had quite an average hold. Prediction: $4.3-5.5 million.

9. Legend - 7 weeks in the top 10 and still seeing strong holds. Prediction: $29-31 million.

10. The Lobster - surprisingly seeing a 5% increase this weekend, this movie may have captivated the UK! Prediction: $1.5-2 million.

Source: Rentrak

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