UK Box Office April 10-12: FURIOUS 7 repeats, THE DUFF Surprises

12:01 PM

Furious 7 held onto first place this weekend with around $8 million. The DUFF surprised and over performed by entering at number 4 with just above $1.3 million. 

Other openers within the top 10 include John Wick (6th), Woman in Gold (7th) and Paul Blart: Mall Cop 2 (8th). I would also like to mention that Hot Tub Time Machine 2 which opened in 198 locations debuted at number 14 - Flop!

Here is a visual diagram of what this weeks top 10 looks like!:
The top 10 made $18.4 million this weekend which is down 43.81% on last weekend but up 25.3% on the same time frame last year - I think overall, 2015 has been a much stronger year for the film industry in the UK!

Despite falling a steep drop, Furious 7 held on to the top spot this weekend - making $8.02 million. That is down 58% on last weekend but it is still an impressive figure. However, it is also stronger than Fast and Furious 6's 59.5% drop. That movie went on to make $38.3 million in the UK - Furious 7 has already took in $38.9 million and has already surpassed the success of the previous movie. Expect Furious 7 to close with around $60 million. Also, Furious 7 has performed excellently overseas with it passing $800 million worldwide in its second weekend of release - it is heading for the $billion club!

Cinderella is still celebrating at number 2. The film dropped a steady 40% this weekend, taking in $2.64 million. That brings the films total to $22.5 million. Cinderella's success has to be down to its strategic release date - half term when children are on school holidays. Cinderella is on track to close with or just above $30 million. 

Home held on to number 3 this week - falling just 35% - the strongest hold on the chart. The film took in $2.29 million this weekend which brings its new total to $27.3 million. That is above Turbo, Rise of the Guardians and the Penguins of Madagascar. However, it still has quite a bit to go for it to pass The Croods. The film should close with $35-40 million. 

Opening at number 4 is The DUFF. The film took in $1.3 million but just under half of this was due to preview showings throughout the week. However, the film industry still classes these figures as the opening weekend so The DUFF has really surprised with such a high opening for a film with minimal marketing. It is unclear how the film will perform in the near future, I think $5 million is an easy target. 

The SpongeBob Movie: Sponge Out of Water slipped 42% to number 5 this week. The film took in $965K which brings its new total to $9.69 million. The film is on track to surpass the first films $10.63 million before it closes. 

John Wick was the second highest opener - opening at number 6 with $800K. The critically acclaimed film didn't have too much promotion and still managed to open quite high. The film may have strong holds from now on similarly to Still Alice - only time will tell. $3 million is the target I'm setting for this. 

Also debuting this week was Woman in Gold which made $733K. The film has mixed reviews but has done solid business in the US. It is strange that this hasn't performed better as it is a British film with well known actors. I don't see Woman in Gold sticking around for much longer - $1.5-2.5 million is a realistic closing point. 

The biggest flop within the top 10 is Paul Blart: Mall-Cop 2. The biggest question I have about this film is why was it made? The first film was only moderately successful worldwide so a sequel wasn't really in demand. Both films have received terrible reviews so it is unlikely that this will be in the chart for much longer. The film opened to $711K at over 390 locations (quite wide). 

Falling a steep 55% is Get Hard. The offensive comedy took in $559K which brings its new total to $6.3 million. I was surprised when the film held so well last weekend but thankfully it is now starting to fall off quickly. The film still has a shot at reaching $7-7.5 million.

Rounding out the top 10 is Insurgent. This week, the film topped Divergent to become the highest grossing film of the franchise so far. The film did fall a very steep 61%, taking in $345K. That brings the films new total to $11.17 million. $13-15 million is a likely closing point for the film. 

Look out for CHILD 44 Next Weekend!

UK DVD Sales - Paddington climbed back to number 1. Predestination opened at number 3. 

See You Soon!

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