UK Box Office April 24-26: AGE OF ULTRON has 2015s Highest Opening - Best Start Since SKYFALL9:20 AM
Strategically, no other films tried to challenge Avengers: Age of Ultron this weekend so there were no other new openers.
Here is a visual diagram of what this weeks top 10 looks like:
The top 10 made a strong $34.7 million this weekend - 80% of that belonging just to Avengers: Age of Ultron's opening. This is up a huge 308% on last weekend and is also up 98.5% on the same time frame last year.
Opening at number 1 with what we all knew would be a huge number ($27.84 million) is Avengers: Age of Ultron. This opening is the highest of 2015 and is the 8th highest UK opening of all time. The film's debut is the highest since Skyfall's in late 2012. This is up $2 million on the first film which ended up closing with around $80 million - if this film does that well too (even though word of mouth isn't as strong), it could end up with around $90 million! Avengers: Age of Ultron is likely to join Furious 7 in the billion dollar club later this year.
Sliding 46% this week is 3-time number 1 'Furious 7' - the film took in $2.48 million this weekend which added to its $1 billion + total making it surpass Frozen to become the 5th biggest film of all time - Harry Potter is next! Furious 7 will likely have steeper drops from now on as the summer movie competition has officially started - the film is currently the biggest of 2015 in the UK with $53.7 million - look for it to close with around $60 million.
In 3rd place is Cinderella which dropped a light 28% this weekend. The film took in $1.17 million which brings its total to $28.5 million - even though Cinderella opened way below Maleficent, expect it to close with around $32 million - this film is a prime example that opening numbers certainly do not mean everything.
In 4th place is Home. The surprise animated hit is now the oldest film in the top 10 and is still in the top 5. The film eased just 19% this weekend, taking in $1.04 million - the film has now taken in $32.4 million in the UK in total and will probably close with just above $35 million.
Opening at number 5 is the 2015 Met Opera - the performance opened with $521K.
In Number 6 is Woman in Gold which dropped just 23% - even though the numbers are lower for 2-10, the holds are quite good!. The film took in $434K which brings its new total to $2.88 million. The film has now surpassed my original $2.5 million target - $4 million seems like a reasonable closing point.
Spongebob: Sponge Out of Water dropped 29% to number 7 this week. The animated hit has never had huge numbers but has had very strong holds. Within 5 weeks, the film has made $11.6 million. This weekend, the film took in $388K. Spongebob is on track to close with around $12.5 million.
Dropping 53% (the steepest on the chart) is Child 44 - the film took in $354K. The critically panned film has taken in $1.5 million so far and $2 million seems like a reasonable closing point.
Climbing back into the top 10 this week is Get Hard. The film dropped 45% but was able to return back to the top 10 thanks to films like A Little Chaos and Paul Blart 2 dropping 'harder' than it. The film took in $240K which brings its new total to $7.7 million. Get Hard will probably close with around $8 million.
Rounding out the top 10 is The DUFF - the surprise teen hit dropped 52% this week and took in $234K. The film has now made $2.79 million in the UK - just above $3 million seems like a reasonable closing point.
Look out for THE AGE OF ADALINE next weekend!
See You Soon!