UK Box Office July 31- August 2: ROGUE NATION Completes Mission, HOT PURSUIT Does Not

5:49 AM

Matching its mammoth US debut, Mission: Impossible - Rogue Nation also did solid business in the UK - the film made 2X the amount that Ghost Protocol made on its opening weekend in the UK - the Mission Impossible franchise has definitely increased in quality and box office performance as it goes on. No other new films cracked the top 5.

Opening in an underwhelming 7th place, Hot Pursuit was definitely not the hot spot for audiences to be this past weekend. The counter programming with MI5 failed - even though I didn't think the film was that bad, the general consensus from critics was not good - it has only been approved by 8% of critics on Rotten Tomatoes.

Here is the top 10:
1. Mission: Impossible - Rogue Nation - $8.36 million - Week 1 - NEW - Total: $8.36 million
2. Inside Out - $5.58 million - Week 2 - Down 51% - Total: $26.50 million
3. Southpaw - $1.76 million - Week 2 - Down 32% - Total: $6.31 million
4. Ant-Man - $1.76 million - Week 3 - Down 55% - Total: $19.92 million
5. Minions - $1.57 million - Week 6 - Down 55% - Total: $62.56 million
6. Jurassic World - $711,854 - Week 8 - Down 55% - Total: $97.90 million
7. Hot Pursuit - $486,813 - Week 1 - NEW - Total: $486,813
8. Empire Strikes Back - $461,072 - Week 9 - Down 3% - Total: $5.30 million
9. Ted 2 - $445,857 - Week 4 - Down 61% - Total: $14.91 million
10. Bajrangi Bhaijaan - $299,202 - Week 3 - Down 53% - Total: $3.38 million

The top 10 made $21.45 million this week which is down 19% on last weekend and is also down 12.5% on the same time frame last year which saw the surprise solid opening $10.7 million opening from Guardians of the Galaxy.

Opening in first place this weekend was Mission: Impossible - Rogue Nation. The critically acclaimed action flick took in $8.36 million which is around double Ghost Protocol's $4.2 million opening. However, it was slightly beaten by Mission: Impossible 3's $9 million. Rogue Nation is generally adored by critics with 93% of them approving it on Rotten Tomatoes - this suggests that the film will have strong legs. Ghost Protocol when on to earn $28 million - could Rogue Nation have a shot at $50 million? Not likely, but $35-45 million is more likely. Word of mouth has also been strong for the film which is another good sign.

Dropping a steeper than expected 51% was Inside Out which took second place this weekend. The acclaimed animation took in $5.58 million. However, thanks to it being the summer holidays, this steep drop isn't a disaster as the film's total is already $26.5 million - Inside Out will definitely surpass the total's of Disney hits Maleficent, Cinderella and Big Hero 6. I would expect weekday numbers to remain strong for the film for the next 4 weeks or so which really suggests that Inside Out has a shot at hitting $50 million.

Climbing one spot this weekend was Southpaw which is now a top 3 hit! The film dropped a light 32% which is very strong. Southpaw took in $1.76 million this weekend. The film has mixed reviews - high 50s % on Rotten Tomatoes but seems to have very strong word of mouth. This is probably the first film this summer for men that doesn't mean they have to have watched something previously (e.g. Entourage). Southpaw has now made $6.31 million in the UK and has a likely shot at hitting $12 million.

Just a few $1,000 from Southpaw was AntMan which dropped a steep 55% this weekend - the superhero film took in $1.76 million which brings its new total to $19.92 million. AntMan could make up to $10 million more but I predict that it will close with around $25-30 million. Did MI5 affect the performance of the film as there is now more competition in the action genre? Expect AntMan to sink even more when Fantastic Four hits cinemas this week.

Rounding out the top 5 is Minions. The prequel animation took in $1.57 million this weekend and was hit with a steep 55% drop. With no animated competition left for the Summer, Minions will probably burn out slowly from now. The film has currently took in $62.56 million and has a shot a hitting $66.5-70 million.

6. Jurassic World - a slightly steeper drop for the film than usual. Prediction: $100 million.

7. Hot Pursuit - Is Reese Witherspoon box office poison? Like, when was her last big hit? Prediction: $1-1.4 million.

8. Empire Strikes Back - a superb hold - when will the reign of the empire end? Prediction: $6-7 million.

9. Ted 2 - surprisingly still in the top 10 but unsurprisingly suffering from a 61% drop. Prediction: $15-16.2 million.

10. Bajrangi Bhaijaan - being an independent film doesn't necessarily mean you can avoid steep drops. Prediction: $3.9-4.2 million. 

Source: Rentrak

Look out for FANTASTIC FOUR and THE GIFT next weekend!

See You Soon!

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