UK Box Office March 27-29: Audiences Rush to CINDERELLA's Ball whilst others GET HARD

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Cinderella swept away fierce competition this weekend and took the top spot with over $5.6 million. The SpongeBob Movie: Sponge Out of Water opened in 3rd with a solid $3.3 million whilst Get Hard opened at number 4 with $2.1 million.

Other openers within the top 10 include Sci-Fi flop Seventh Son which opened at number 7 with $610K and arthouse hit Wild Tales which opened at number 9 with $270K. 

Here is a visual diagram of what the top 10 this week looks like:

The top 10 made approximately $19.15 million this week which is up 9.2% on last week and up 5.8% on the same time frame last year (which is impressive as that was the weekend Captain America 2 opened to $10 million+). 

Opening at number 1 this week is Disney's live action remake of Cinderella. The film opened with $5.65 million - this is quite a disappointing start for the film - considering the amount of promotion it has had in the UK and with the addition of Frozen Fever. This is down around 49% on last year's Maleficent. This is also below Disney's Big Hero 6. However, thanks to 2 weeks of kids being off school, Cinderella should do solid business and have strong holds. Expect Cinderella to close with or just below $30 million. 

Falling a steep 57% this week is Dreamwork's Home. This drop isn't surprising and is quite strong in comparison to 'Turbo' which fell over 60%. Home made $3.86 million this weekend which brings its new UK total to over $13.8 million. Home is still on track to go on to make over $30 million in the UK - with half term in progress, Home should also have strong holds.

Another new entry for the family market is The SpongeBob Movie: Sponge Out of Water which opened in 3rd. The film took in $3.35 million which is a solid start for the film which has quite a niche appeal. SpongeBob will probably benefit from the half term holiday too which means that families have lots of choice! Expect SpongeBob to make around $15 million closing. 

Another new entry at number 4 is Get Hard. This is the only opener which appeals to the older teen and adult market. The film took in $2.13 million which is up on 'The Wedding Ringer' and 'The Campaign'. Expect Get Hard to close with $6-10 million.

In 5th place is Insurgent. The film dropped quite a steep 56% and made $1.94 million. This is no where near as strong as Divergent's hold. However, the film has now made $7.6 million in the UK and will definitely surpass Divergent's $11.1 million. Insurgent should close with $12-15 million. 

In its 5th week of release, The Second Best Exotic Marigold Hotel is at number 6. The film made $641K this week, dropping just 36% on last weekend. This is one of the movies strongest holds so far and is actually stronger than the first films 5th week drop. The sequel has now made over $21.4 million in the UK and is on track to close with or just below $25 million.

Ironically, in 7th place is sci-fi flop Seventh Son. The film opened to $610K which is really poor for a movie with a solid cast and a large budget. However, this isn't surprising due to the awful reviews and the performance of the film overseas -  I doubt this will be in the chart next week and will close with or just below $2 million. 

In its 5th week of release, Focus is at number 8 - sliding 40%. The film took in $435K which is still quite strong considering that the film only ever peaked at number 2. This brings the new UK total to $10.5 million - this is now above After Earth (which did reach number 1). Focus should close with $11-14 million.

Opening at number 9 is foreign film Wild Tales. The film opened to $272K which is very good considering the film was only playing at 50 cinemas - expect further expansions in the coming weeks. If Wild Tales performs similarly to Still Alice it should reach $1-2 million.

Rounding out the top 10 is the arthouse hit that has legs - Still Alice. In its 4th week of release and only ever peaking at number 8, the film dropped 34% this week (strong) and made $251K. The film has now made over $3.1 million in the UK which nobody would have predicted before it was released. Still Alice will probably start to drop quite fast from now and should close just below $4 million. 

Look Out for FURIOUS 7 next week!

UK DVD Sales: Paddington opened at Number 1. The Drop also opened at number 5 and The Homesman at number 6. 

See You Soon!

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