UK Box Office March 6-8: MARIGOLD Books another week at Number 1, CHAPPIE has little impact

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The Second Best Exotic Marigold Hotel held onto first place this weekend with just under $3 million. Chappie also opened in the top 5 with around $1.5 million. 

Other new releases included Still Alice which did fantastic business (more on that later) making just over $600K. Unfinished Business sunk making just under $600K. 

The top 10 made approximately $12.81 million this weekend which is one of the lowest of the year so far. This is down 32% on last weekend and also down 25% on the same weekend frame last year. 

Holding on to number 1 this weekend is The Second Best Exotic Marigold Hotel which took in $2.95 million - That is down 49% on last weekend. That is very disappointing considering that the first film improved by 5.9% on its second weekend. This instalment has earned $13 million so far which suggests that weekday numbers are strong. I doubt that this film will beat the originals $32 million - it still has positive reviews (around 60% on Rotten Tomatoes) but there are much less of them than the original. This film should close with around $22-27 million which is still a good number. 

Focus climbed up to number 2 this weekend. The film dropped 33% and took in $1.98 million. This brings Focus' totals to $6.42 million. If the film continues to fall at this steady rate, it should pass $10 million and may close with around $15 million. 

Fifty Shades of Grey swapped places with Focus this weekend and well to number 3. The film took in $1.61 million which is down 53%. This is another steep drop for 50 Shades. The film has now made over $49.3 million in the UK alone. It will definitely pass $50 million and should close with around $55 million. 

Chappie was the highest opener this weekend. The film opened to $1.53 million which is below Elysium's $3.4 million and District 9's $3.7 million. Both of those films closed with around $14 million. Chappie will struggle to reach $10 million thanks to poor reviews and not a lot of marketing. Chappie should close with around $5-8 million. 

Big Hero 6 is still in the top 5. The film dropped 34% which is quite a steady drop considering how long the film has been in release. The film took in $1.24 million which brings its UK total to $28.1 million. The film will definitely close north of $30 million and may even reach $35 million. 

At number 6 is Shaun the Sheep movie. The film dropped 41% and took in $920K. This beings the films new total to just below $18.7 million. The film will definitely close with above $20 million and should reach around $22 million.

In 7th place this weekend is Kingsman: The Secret Service. The film made around $680K this weekend which is down 34% on last weekend. This is one of the films strongest holds yet! Kingsman has now made over $23 million in the UK. That is already above Kick-Ass' $16 million . The film should close with around $25-27 million. 

Still Alice claimed 8th place this weekend and the numbers are fantastic! The film took in around $605K which doesn't seem that much - HOWEVER, the film only opened at 86 sites- that is a great average per cinema - that is around $6,700 per cinema which is the best average for any of the releases this week! This has to be thanks to Julianne Moore's Oscar win. I wouldn't be surprise if Alice stayed in the top 10 this week - over a million is a likely closing range. 

Like it did in the US, Unfinished Business flopped in the UK too. The film took in just below $595K. This is really disappointing as it had quite a lot of marketing. The film also had quite a wide release. This number clearly suggests that unlike his brother, Dave Franco isn't a selling factor of films. Unfinished Business will be lucky if it reached $1 million.

Rounding out the top 10 is 'horror' film It Follows. The film dropped 39% to $346K. This brings the films new total to $1.2 million. The film will likely not be in the top 10 next week but will probably close with or just below $2 million. 

Look Out for RUN ALL NIGHT Next Weekend!

DVD Sales: MR TURNER is the Number 1 DVD. FURY slipped to second place. PRIDE debuted at number 3. NIGHTCRAWLER opened to number 5. 

See You Soon!

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